In her book "One Idea to Rule Them All, Reverse Engineering American Propaganda,"
Michelle Stiles reveals how the American public (and indeed the global
population at large) have been indoctrinated and conned by public
relations (PR) companies that run the globalist cabal's propaganda
campaigns. I will be interviewing Michele shortly for this book.
The PR agency creates a global media plan for a given client. It
decides the articles to be written and where they're to appear. It then
decides where ads will run and when. So, while drug companies appear to
have a rather direct influence over media, it's really the PR firms that
wield the greatest control, especially when it comes to the
organization of it all.
They make sure the same message is distributed in many different
places in a cohesively timed fashion. As such, PR companies are a
central cog in the global propaganda machine and need to be understood
as such.
On a side note, there are two designations for PR companies: public
relations firms and ad agency holding companies. Ad agency holding
companies do public relations but are primarily ad agency based.
A Russian Nesting Doll Model of the World
As detailed in "Who Owns the World?"
a handful of private investment companies dominate every aspect of our
lives and own everything we spend our money on, from food and beverages
to clothing, travel, housing and just about everything else you can
think of.
While there appear to be hundreds of competing brands on the market,
like Russian nesting dolls, larger parent companies own multiple smaller
brands. In reality, all packaged food brands, for example, are owned by
a dozen or so larger parent companies.
These parent companies, in turn, are
owned by shareholders, and the largest shareholders are the same in all
of them: Vanguard and Blackrock. These institutional investors also own
each other. They're shareholders in each other's companies, which
erodes the concept of competition and strengthens the global monopoly
even further.
Four Ad Holding Companies Dominate the Media Landscape
The four largest ad holding companies in the world are currently the
Publicis Groupe, WPP, the Omnicom Group and the Interpublic Group, and
Stiles notes, all are "deeply interlocked with the corporate media, the
military-industrial complex, and the policy elites."
Each agency, in turn, has smaller subsidiaries and affiliates, again
giving us the illusion that there are far more players than there really
are. And, as with everything else, Vanguard and/or BlackRock are among
the top 10 shareholders in these top four ad agency holding companies. They also own major media companies, and the largest drug companies.
For clarity, in her book, Stiles lists the top three as WPP, Omnicom
and Interpublic, but as of November 2021, Publicis surpassed WPP in
terms of market value, nabbing the No. 1 spot as the world's largest ad
holding company.1 WPP still has a larger annual revenue, though. That said, all four boast multibillion-dollar annual revenues. In 2022:
- London-based WPP, which has agencies in 112 countries, made $17.847 billion.2 Noteworthy clients include Amazon, Microsoft, NBC, Healthline, the World Economic Forum (WEF) and Pfizer.
- Publicis made $14.957 billion3 serving clients within the technology, pharmaceutical and banking industries.
- New York City-based Omnicom made $14.289 billion4
from its 200+ agencies, which service more than 5,000 corporate brands,
universities, nonprofits and nongovernmental organizations (NGOs).
- The Interpublic Group's revenue was $10.928 billion,5
and its clientele include the U.S. Army, ABC, Columbia Records,
Unilever, U.S. Bank, Facebook and ExxonMobil, just to name a few.
According to Stiles, an estimated two-thirds to 80% of the content
broadcast and published by corporate media comes from public relations
firms. In other words, most so-called mainstream media "news" is
propaganda.
Remarkably, when you add the revenues of these top four ad holding
companies together, it's still below $60 billion, which seems a modest
price to control up to 80% of the global mainstream media landscape.
Clearly, it's money well-spent, from the globalist's perspective.
The Transnational Capitalist Class
As noted by Stiles, the term academia uses to describe this globalist
cabal is "The Transnational Capitalist Class" or TCC. "They are 1% of
the world's wealthiest people who provide the ideological justification
driving desired actions to be implemented worldwide in pursuit of their
shared interests through transnational governmental organizations," she
writes.
She goes on to cite sociologist Peter Phillips' book, "Giants: The Global Power Elite," in which Phillips details:
"… the vast web of interconnectedness of the 17 giant
investment firms managing in excess of $43 trillion in capital, who are
themselves cross-invested with each other, the near giants … and have
ownership stakes in the top 1,500 corporations spanning the globe,
giving them enormous power in corporate board rooms across the planet.
Leaders of these firms meet together at various
policy-making conferences throughout the year to network, strategize and
finalize recommendations in the form of reports and whitepapers that
heavily influence worldwide geopolitics …
If you still live in the dark ages thinking there is
no intertwined global elite controlling and overpowering the sovereignty
of nation-states and dominating the ideological landscape, take the
time and read Phillip's book. It's a reality check as bracing as a cold
shower …
Philips profiles 389 of the world's most powerful
players in capitalism … It's a very small ecosystem of entwined
connections, financial overlap, elite prestige and message control which
they inhabit …
There are integrations, cross integrations,
partnerships, overlap of leadership and constant networking among the
1%. This is evident. So far, an obvious but overlooked question is: If a
deeply complex geo-political and ideological web has already been
established, who are the weavers and what are they up to? Who is
responsible for the organization on such a grand scale?
People who study these types of things have many
names for the weavers: 'The Deep State,' 'The 1%,' 'The Elites,'
'GloboCap,' 'The Powers That Be,' or simply 'Globalists.' It is likely
that the true leaders will always remain hidden, and the leaders
profiled in Phillips' book are more or less figureheads fronting for
controllers behind the scenes.
Remember, wolves don't go announcing themselves to
the general public. If things go awry, their anonymity protects them. In
the end, knowledge of the names is not as important as understanding
the systematic game of 'winner take all' that they are playing."
But for all their private meetings, the globalists would not have
been able to build this hidden monopoly where they own everything, were
it not for their control of the media.
They hid their control of the media pretty well for a long time, but
during COVID, the lockstep word-for-word regurgitation of nonsense and
easily-confirmed lies revealed there was, without doubt, a top-down
organization to the madness.
Here, Publicis
appears to be a top candidate as the primary string-puller, seeing how
it's partnered with the World Economic Forum, which is leading the call
for a "reset" of the global economy and a complete overhaul of our way
of life.
US Government Spends Billions on Propaganda
While private interests are at the center of the globalist cabal or
Deep State, it's a mistake to think that governments aren't
participating in their plans — or their propaganda.
As reported by Stiles, between 2007 and 2015, the U.S. federal
government spent more than $4 billion on public relations services, plus
another $2.2 billion for polling, research, and market consulting
services. Why does a government "of the people, by the people, for the
people" need all this PR? In short: to indoctrinate the public with the
globalists' narratives and points of view.
"Building trust takes time because character is only revealed through
action," Stiles notes, and this is well-known to con artists and
propagandists alike. Without a certain level of trust, a con won't work,
and we are now discovering that the globalist cabal has spent decades
orchestrating a con so big many still cannot believe it. They've
infiltrated academia, science and just about every branch of government,
and not just in the United States.
In a functioning system, mainstream media would have alerted us to
the game plan and exposed the liars and the frauds along the way. But
they didn't, and the reason they didn't is because mainstream media are
no longer free to report truth. It's been captured by the globalist
propaganda machine and its primary function is to broadcast the
narratives created by PR companies on the cabal's behalf.
"Propaganda is a rich man's sport," Stiles writes. "Imagine
with piles of money you can purchase 'trust,' enabling you to
monopolize ideas. Your ideas at the top of the food chain ensure
continued market dominance and financial leverage over a manipulated
citizenry.
You are going to do this in various ways; creating
foundations that will 'donate' large sums of money to organizations you
would like to influence, sponsoring organizations that influence
national and global leaders and by creating nonprofit organizations that
can promote your message while appearing independent.
This takes decades, but you're a patient person.
After all, global ideological dominance shouldn't happen overnight. When
sufficient entities exist or have been captured — the average citizen
is subject to the finest pseudo-reality that money can buy.
It's a diabolical achievement — the corruption and
take-over of the ideological free market. Your ideas saturate the
landscape, and your helpless victims struggle to triangulate 'truth,'
trapped in a literal spider's web of interconnected and well-financed
authoritative voices and entities."
The Creation of an Idea Syndicate
Stiles goes through the various ways in which the globalists
technocrats and transhumanists managed to create an "idea syndicate"
where their ideas always get top billing. One way has been through the
capturing of societal influencers through the lures of "grants and the
promise of appointments, publications and prestige."
This strategy has resulted in people of low integrity and morals
taking center stage — most are basically people willing to sell out —
while simultaneously throttling the influence of independent thinkers
who cannot be bought.
Another highly effective strategy is to "control the realm of ideas
by lavishly funding certain themes and narratives while selectively
starving others slated for extinction," Stiles writes. This is routinely
done through charitable foundations. Through "charity," the cabal can
fund the ideas that the TCC endorses while simultaneously starving out
opposing ideas and ideals. As noted by Stiles:
"The true threat of the foundations lies 'in their
ability to provide war chests in the battle of ideas,' picking winners
and losers and corrupting the free-flowing ideological landscape …
Those ideas that are nonconformist, unconventional or
simply do not comport with the dominant ideology espoused by the
foundation trustees would be left to wither on the vine, having little
reach or power to influence.
Much of what is called 'truth' today is supported by
'research.' 'The research says' is the essence of supposed objectivity
and the backbone of a superior argument leaving the fellow without
research in the dust. The logic is as follows: All worthy ideas get
funding for research; your ideas have no supporting research; therefore,
your ideas are inferior.
As you can easily see, all ideas do not have equal
opportunity to advance if the control lever of funding is biased. With
this scheme in place, entire intellectual flotillas of specialized
science could be created and used to commandeer social policy,
legislation, and judicial rulings by directing the money spigots flowing
into academia …
Foundation control of monies to academia can be
thought of as a chokehold on the seedbed or ideological germination
centers targeting idea creators and their livelihood."
The third way to create an idea syndicate is through front groups —
third-party organizations that claim to be independent but are really
agents of and for a particular agenda.
"With enough money, front groups can afford to scheme
up designer truth hot off the assembly line to support literally any
platform," Stiles writes, adding, "Thanks to billions of
dollars spent through foundations, public relations firms and the
third-party technique, Americans are literally swimming in a sea of
manufactured truth …"
Controlling Competing Views
So, to summarize, maintaining control over ideas and prevailing
narratives involves both the monopolization of ideas and the
simultaneous suppression of competing views, and PR companies and media
perform both functions.
As noted by Stiles, even when media present opposing views, they do
so very carefully. "Truth that has the power to unseat the illusion of
democracy will have a firewall erected against it," and media simply
will not cross that firewall, no matter how "neutral" they pretend to
be.
ChatGPT Weighs in on Potential Dangers of PR Firms
In closing, and just for fun, a member of my team recently asked
ChatGPT to "write a story about the potential dangers of how the top
three ad holding companies, which also act as public relations firms,
can influence news coverage about pharmaceutical products, similar to
how Bill Gates could use his foundation's money to influence the World
Health Organization and media organizations to influence the coverage of
global health, and potentially benefit from his own pharmaceutical
investments."
The carefully engineered prompt for the AI allowed a response that
reveals the kernel of truth that even the radicalized programmers at
OpenAI could not filter out: